When does a review become defamation?
Online reviews have become one of the most influential drivers of consumer decision-making. A single Trustpilot post or Google Review can influence a business’s reputation. For most companies, especially SMEs and founders, this makes online feedback both a powerful tool and a serious risk. A glowing review can boost credibility overnight. A negative one can send potential customers elsewhere. But not all criticism is equal, and not every “review” is legally protected opinion. So, where is the line between a harsh opinion and actionable defamation? And what can you do if someone unfairly damage…