Knowing When to Hold On and When to Let Go of Difficult Customers
When you’re growing, it’s tempting to take every type of client on. But as capacity tightens, choosing between smaller “quick wins”, that are maybe very demanding and need speedy turnaround but pay less or larger corporates that pay more but demand all your resources and immediate responses becomes a juggling act: cash flow, team morale, quality control, and if taking on corporate clients then there is the real risk if this major client leaves your cashflow struggles.